If you’re an entrepreneur with a killer mobile app idea, then you know that getting your idea in front of investors is key to making it a reality. But how do you create the perfect pitch deck?
Creating a pitch deck for your mobile app idea is essential to get your project funded and off the ground. However, crafting an effective deck can be tricky. In this blog post, we’ll walk you through 9 steps to creating the perfect pitch deck for your mobile app. By following these tips, you’ll be on your way to presenting your idea clearly and concisely that will WOW potential investors!
1. Start your presentation deck with a strong executive summary
Your executive summary is the most important part of your pitch deck. This is where you introduce your idea and give a brief overview of what it is and what it does. Investors will read this first, so make sure it’s succinct and grabs their attention.
You want to start your presentation with a bang, and that means capturing the attention of your audience. A strong executive summary will intrigue them so they’ll keep listening throughout the rest of your presentation.
2. Illustrate the problem your app solves in your pitch presentation
Every mobile app has a specific purpose, and your goal is to illustrate the problem that your app solves. You want to make sure that you’re clear about the problem that you’re addressing, and how your app will solve it.
You can do this by providing statistics or data that supports your argument. This will help investors understand the need for your app and how it will benefit them.
3. Establish your target market
It’s important to be clear about who your app is for, and what market it’s aimed at. Investors want to know that you’ve done your research and that there’s a demand for your app.
You can illustrate this by providing demographic information about your target market, or by sharing stories about how people are currently solving the problem that your app solves. This will help investors see that there’s a need for your app and that there’s potential for success.
Source: Venngage
4. Explain the business model behind your mobile app
Your business model is what will make or break your app. Investors want to know how you plan on making money, and how you’ll generate a return on their investment.
You can do this by explaining the different revenue streams your app will use, or by sharing information about your target market. This will help investors understand the potential for financial success and how they can benefit from investing in your app.
5. Outline the features and functionality of your app
Investors want to know what your app does, and what makes it different from other apps on the market. You need to be clear about the features and functionality of your app, and explain why they’re important.
You can do this by listing out the features of your app, or by providing a demonstration video. This will give investors a better idea of what your app is capable of, and how it can benefit them.
6. Detail the cost of development and marketing
Investors want to know how much money they’ll need to invest in your app, and what the return on investment will be. You need to be clear about the cost of development and marketing, and explain how you plan on recouping those costs.
You can do this by sharing information about your target market, or by providing a breakdown of the costs involved in developing and marketing your app. This will help investors understand the financial feasibility of your project, and how they can benefit from it.
7. Outline your go-to-market strategy
Your go-to-market strategy is essential to your success, so you need to make sure that you outline it clearly in your pitch deck. Investors want to know how you plan on reaching your target market, and what methods you’ll use to promote your app.
You can do this by sharing information about your marketing plan, or by providing a breakdown of the costs involved in reaching your target market. This will help investors understand the potential for success and how they can benefit from it.
Source: Venngage
8. The best pitch decks close with a strong call to action
Your pitch deck should end with a strong call to action, which encourages investors to get in touch with you for more information. You can do this by providing contact information, or by linking to your website or social media pages.
This will help investors feel more connected to your project, and it will give them away to stay up-to-date on your progress.
9. Your pitch deck design is just as important as the content
Your pitch deck design is essential to your success, so you need to make sure that it’s professional and eye-catching. Investors will judge your app based on the quality of your pitch deck, so it’s important to make a good first impression.
You can do this by using pitch deck examples from templates available online. Venngage has a great selection of pitch deck templates that you can use to create a professional design.
Conclusion
So there you have it, nine steps to creating the perfect pitch deck for your mobile app idea. While this may seem like a lot of work, following these guidelines will give you a strong foundation on which to build and improve your pitch. And if you’re still feeling lost, don’t worry! Venngage is here to help with everything from design to data visualization. So what are you waiting for? Start building your perfect pitch deck today!
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