When digital marketing is done strategically while keeping in mind the user mindset, it can breathe a new life into your product promotion and sales. That is why we are here to convince you why online contests are effective marking tools to consider.
These contests and quiz competitions carried out online are effective ways to promote your brand awareness and sales. This is why it has become one of the most used tools by major companies around the world.
You can see this happening on eCommerce giants like Amazon etc. This is mostly created and run to launch a new product in the market. Another great example is Flipkart Sirf Ek Minute Quiz today, created and run by the Flipkart Company.
With so many entities opting for these options, it is obvious that we have a lot to learn from this technique if we want our brand to become a common name among our intended users.
So let’s get to the reasons why online contests are effective marketing tools in the digital landscape of today.
Increase the Audience Figures
Want an obscure or an unknown product to become the talk of the town? The online challenges are a great way to make that happen and increase the number of followers on a daily basis.
So if a person is participating in this quiz or completion you put out, most likely the news of this doling out of gifts and prizes will attract so many people around him or her.
This could be their family, friends, co-workers, and more. If they like it and share it on their social media, then consider the cascade going down and down in your favor.
A follower is a potential customer, please him or her with the gifts and prizes, and he will be your next marketing bot crawling the social web with free promotion for you. So over time, you will find a community brewing around your product.
Data is the King and You Can Have Control of it
Data and information are the king or kingmakers, with the advent of the internet, any company can have access to the data that matters to them and perform wonders while playing properly with it.
Online quizzes are the best method for you to perform a market analysis. So with this awesome digital marketing method, you have the greatest advantage. So employing different tools you can understand more about the people who are participating.
With this data, you can not only convert these new visitors to customers, but even you can also tweak the whole campaign based on your access to this information. So it can give you more leverage than you can think of.
Build and Strengthen your Relationship
Getting new customers is hard, but keeping the existing ones loyal is even harder. This is because the market is always evolving and people want something extra. If you fail to evolve over time, the chance is your customers of today are someone else’s door tomorrow.
But with the online quiz and other competitions, your visitor or customer will belong to you or even their sense of loyalty will increase many folds. This way, they are more likely to introduce your brand to the people around them.
Online competitions are a form of interaction that works both for the one arranging and the one benefiting from it. People generally love such interactions and your audience will not mind as well.
Your investment here is giving you loyal and long-lasting customers who will not think of exploring other options while you are giving them something to keep coming back to you.
Enhanced Customer Engagement
The people who get interested in online contests take for example the Flipkart quiz completion they don’t usually go there to participate in the completion and directly close the app.
Once they are on your app, they are more likely to wander around and explore other options and tabs in the menu. This way they are more likely to make a purchase from the site than they would have without the presence of this competition.
So based on the data analysis, you can change the menu or the items on offer. Tweak to improve the experience for new visitors and give something new every time to the regular visitors.
Conclusion
To put it in a nutshell we can safely say that online contests are effective marketing tools to boost your customer base and increase their engagement around your brand or product. See your leads skyrocket, conversion rates increased, and a crowd of new visitors which means more and more potential customers.
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