A customer relationship management (CRM) system is only as good as the data that has been recorded in it. Even the most advanced CRMs won’t provide the functionality that businesses are after if data has been recorded inaccurately or partially. That’s one reason why integrating a phone number lookup system into your CRM can be so beneficial. Read on to find out how.
Enhanced Data Entry
One of the most clear-cut reasons why integrating a third-party phone number lookup API into your current CRM is that it will provide your call handlers with a systematic check of which customers they are speaking to during the course of their work. When a phone number is checked by the API, all of the relevant customer records will appear on the call handler’s screen, allowing them to make notes, adjustments to orders and amendments to existing records safely in the knowledge that they’re updating the right records. Conversely, without a phone number lookup system, similar-sounding customers, whether individuals or companies, could have their records changed accidentally. These enhanced data entry checks help to maintain accurate records with each and every human-entered update.
Fraud Prevention
Data management is also about protecting customers’ financial information. If someone attempts to get a refund following a purchase but isn’t the person they claim to be, then a simple phone number lookup will soon be able to verify the identity of the individual, for example. Today, API fraud prevention can be deployed in numerous ways and phone number lookups are just one approach. Nevertheless, confirming an individual’s identity from their phone is a key way to prevent fraudulent activities these days, especially when two-factor identification is required to access certain services.
Improved Data Management Compliance
In the increasingly technical world of data compliance regulations, there is an even greater onus placed on businesses to ensure data breaches do not occur. However, customers have a right to access the information stored on them. The key to getting the balance right between data privacy and access is being able to determine when requests to access data are authorized. A phone number lookup system can help companies achieve this balance so they remain compliant with the relevant data regulations in their area without restricting access to personal information so much that they risk unfairly shutting off records from the people and businesses they are concerned. Note, too, that phone number lookup solutions, when integrated into a CRM, allow call handlers to quickly determine who they are speaking to, thereby giving them the confidence to share information that is legitimately requested from clients without the rigmarole of having to take customers through several layers of security questions. In other words, these checks will have been made automatically in the background for a more professional customer service experience.
Enhanced Security and Compliance:
Verifying phone numbers can help mitigate the risk of fraud and ensure compliance with regulations such as GDPR and TCPA. By confirming the identity of customers through phone number verification, you can safeguard sensitive information and maintain trust with your audience.
Efficient Lead Management:
Phone number lookup can facilitate lead qualification and scoring by providing real-time information about leads’ contact details. This enables your sales team to prioritize leads based on their likelihood to convert and tailor their outreach efforts accordingly.
Reduced Operational Costs:
Automating the process of verifying and updating contact information, and phone number lookup can help reduce manual data entry and administrative overhead. This not only saves time but also reduces the risk of human error, resulting in cost savings for your business.
Seamless Integration with Existing Systems:
Many CRM platforms offer integrations with third-party phone number lookup services, making it easy to incorporate this functionality into your existing workflow. Whether you’re using Salesforce, HubSpot, or another CRM system, you can seamlessly integrate phone number lookup to enhance data management capabilities.
Summary
Although a phone number lookup system won’t make your digital records safer on its own, when integrated into a CRM, the effects can be quite profound, ensuring that all of your firm’s data management requirements are met. Not only is this better from a regulatory perspective but it also helps to ensure your systems aren’t defrauded while ensuring improved record management with consequently smoother operations and less chance of human errors.
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